Data mining does not stop with data warehousing, big data analytics tools and visualization for IT decision-makers, who are equally concerned with business metrics such as machine requirement, performance, cost, human resources and ROI. Predictably, reducing IT cost figures as a recurring motive among companies doing big data. Intel’s research highlight that 20 percent of firms aim at lowering IT cost, making it the third most important driving factor in big data investment.
Hadoop and assorted Apache open source projects have taken the big data space by storm as a cost effective alternative. As Doug Cutting of Hadoop fame puts it “Competing against open source is a tough game—everybody else is collaborating on it; the cost is zero. It’s easier to join than to fight.”
Over the last few years, the term “Cloud computing” has permeated common parlance, but not everyone is clear about what it means. Many of us might be aware that the storage of data online is cloud. Cloud storage is all about data storage where digital data information is contained in logical pools and the physical storage is contained across various servers, which in turn spans across various locations. For instance, Google’s more popular service such as Gmail, Google Drive and Google+ derive the benefits of Cloud. These three services are combined effectively to give users a wide range of bandwidth. By combining them, you can access up to 15 gigabytes of storage for free that can be used for your emails, Google documents and photos on Google+. Today, there are a variety of Cloud storage providers in the market whose job is to make data accessible and available to end users. Amazon Cloud Drive, Dropbox, Google Drive and Microsoft SkyDrive are some of the famous Cloud services with the best attributes for accomplishing specific tasks. (more…)
Online E-commerce platforms transformed the way we looked at traditional concepts of “purchase” and “Sale”. Global commerce and retail strategies have been evolving at a dramatic pace over the past decade. The catalyst for this evolution was the boom in technology and innovation. Marketing teams were presented with a novel challenge of attracting customers in a highly competitive and dynamic environment, where comparative evaluation is just clicks away. Customers were allured by the mere scale and variety that was provided by such innovative concepts. This marked the birth of the E-commerce and M-Commerce era, when users would view, compare, select and purchase products and services with the help of technology, from the comfort of their living room. (more…)
Linux Foundation has decided it is time to join the party of connected cars technology. They have announced the development of a new open source Linux-based software stack, which could be a milieu for various developments of connected car technology. The project – Automotive Grade Linux (AGL), will put Linux Foundation too, on the grid for creating an ‘Internet of Things’ technology for vehicles. (more…)
Journey Builder, from ExactTarget Marketing Cloud, is taking Salesforce and digital marketing to the next level. Marketers and customers can now get a whole new visual experience with the latest version of the product that helps marketers create a game plan for their campaigns, streamlining customer interactions as the campaign progresses. The solution simplifies marketing tasks by delivering responses based on customer actions. Living up to its name, the application helps marketers create a roadmap to guide the customer’s journey, significantly improving customer experience by engaging with customers through email, push notifications, social media, and other internet-ready devices.