“We imagined… what if pixels didn’t just have color, but also depth? What if there was a material that could change its texture? This led us to something we call ‘material design’,” says Matias Durate, the Director of Android User Experience at Google.
In the last Google I/O conference, held on June 25-26, 2014, Google announced the guidelines for its new “Material Design” language, to streamline user experience across various Google platforms.
If you’re an Android user, your phone’s software could be looking different now. Or, you could be waiting for Google’s next major mobile software update—Android Lollipop (Android L)—to see the difference. With Android L, Google is introducing some aesthetic tweaks as part of its Material Design, a departure from Google’s previous guidelines. But Material Design is not only for Android. The new look will be seen across Chrome OS and Google’s web properties. Google intends to make updates to all its apps to reflect this change.
With Material Design, Google is trying to make more effective use of available space to offer a consistent experience to users whether on smartphones, tablets, or desktops. So, let’s dig a little deeper into Google’s new design language. (more…)