Amidst geopolitical tensions and global economic uncertainty, the Global Capability Center (GCC) model is proving its worth more than ever. The affirmation is so strong that global enterprises are actively setting up centers. Those who have set up shop are rapidly expanding their footprint.
India remains a top choice because it checks every box: stable policy, a mature ecosystem, ease of doing business, cost arbitrage, and a large pool of top-tier talent. The country has been attracting a wide spectrum of entrants, from traditional fintech and retail giants to digital natives like GitHub, Airbnb, Zoom, and Anthropic.
But all the hype apart, are GCCs really thriving in the AI era? Let’s dig a few inches deeper to uncover the reality.
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