Adobe Campaign ranks as a leader among multichannel marketing hubs. Though it is a flexible and easy-to-implement system, it tends to get a bad rap for not being intuitive enough.

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Many data security and privacy regulations apply to organizations using Adobe Campaign. In addition to complying with state-mandated regulations, organizations also choose to implement the ISO/IEC 27001 global security standard as a best practice. ISO-27001/27002, a supplement to this standard, recommends forcing password reset at periodic intervals. Since Adobe Campaign usually has plenty of operators, identifying and resetting each password can be a tedious task. Let me show you how to reset operator passwords at one go using Adobe’s SOAP methods.

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The option to communicate with external systems is a cool feature to have in any platform. In Adobe Campaign, daily updates from external systems are made via a CSV or TXT file. But what if we want to push real-time data to Adobe Campaign, and more specifically to the recipient table? Then we have to make use of SOAP web services. 

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A unified view of the customer journey is a must for launching powerful targeted marketing campaigns. The customer profiles feature in Adobe Campaign gives marketers this critical data to create persuasive personal campaigns. Data residing in multiple applications and databases are merged in Adobe Campaign to create comprehensive profiles for each customer.

Two methods are used to import data in Adobe Campaign: API and batch file processing. In the former, a SOAP client is used to call in-built APIs within Adobe Campaign. The latter method is, however, more common and convenient, as this allows marketers to collect a considerable amount of data from different sources and process them before feeding them to the marketing automation system. This also saves them the trouble of setting up API calls to the system, especially if they do not have a technical background.

There is a tiny hitch though. Adobe Campaign only allows import of data in text, CSV, Tab, or XML formats. But that is not always the case with the data received from upstream data sources.

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Adobe Campaign is one of the most robust marketing automation tools available today. From designing, building, testing, and automating your marketing campaigns, you can get a lot accomplished on a single platform. Think centralized access to up-to-date customer profiles, cross-channel marketing, mass mailing, ability to track each email, push notifications, and content customization, Adobe Campaign ticks every box.

While the simple drag-and-drop interface makes workflow creation quite easy, what interests me more as a developer is that I can make use of a JavaScript or a shell script when I’m dealing with a complex requirement.  

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