The option to communicate with external systems is a cool feature to have in any platform. In Adobe Campaign, daily updates from external systems are made via a CSV or TXT file. But what if we want to push real-time data to Adobe Campaign, and more specifically to the recipient table? Then we have to make use of SOAP web services.(more…)
We all know the saying “Tough times never last, but tough people do.” We are going through one of the toughest times of our generation and the situation requires us to toughen up too. Businesses took a hit when the pandemic struck and had to improvise drastically to cope. Some had to scale down their operations while many others resumed with an almost entirely remote workforce. Only a small fraction of businesses are in a position to say they are highly prepared to deal with the impact according to Gartner’s recent Business Continuity Survey.(more…)
Salesforce business users may have been long waiting for a business solution for notifications. Whether it is Chatter notifications, Bell notifications, or the regular email alerts, every time a new scenario or change is needed, they must wait for developer or admin support to code in the change and configure the system. And tracking of notifications for a particular record is nothing less than a hunting job. The Notification App is an answer to these long-standing problems.(more…)
In the field of natural language processing (NLP), data is king. The more data you have, the better your results. Most new research is freely accessible these days and, thanks to the cloud, there is unlimited computing power at our disposal. What keeps an NLP researcher from achieving state-of-the-art results despite this is the lack of good data.(more…)
Logs in any computing program can be used to track its execution and how it is faring at the moment. Based on my experience here at QBurst, let me show you how to make meaningful logs in any backend application with proper contextual information. This post will specifically take a look at logging in Java and see how logs can be made meaningful, and then go on to introduce Mapped Diagnostic Context (MDC) logging.(more…)
Small businesses thrive on in-store customers. When they reopen post-lockdown, a major challenge would be ensuring the safety of their staff and customers. Sanitizing and limiting shop occupancy are important safety measures but so is social distancing. How can small shops, with their limited resources, monitor their customers and enforce social distancing?
Object detection in real-time is a potential solution.(more…)
A unified view of the customer journey is a must for launching powerful targeted marketing campaigns. The customer profiles feature in Adobe Campaign gives marketers this critical data to create persuasive personal campaigns. Data residing in multiple applications and databases are merged in Adobe Campaign to create comprehensive profiles for each customer.
Two methods are used to import data in Adobe Campaign: API and batch file processing. In the former, a SOAP client is used to call in-built APIs within Adobe Campaign. The latter method is, however, more common and convenient, as this allows marketers to collect a considerable amount of data from different sources and process them before feeding them to the marketing automation system. This also saves them the trouble of setting up API calls to the system, especially if they do not have a technical background.
There is a tiny hitch though. Adobe Campaign only allows import of data in text, CSV, Tab, or XML formats. But that is not always the case with the data received from upstream data sources.(more…)
Adobe Campaign is one of the most robust marketing automation tools available today. From designing, building, testing, and automating your marketing campaigns, you can get a lot accomplished on a single platform. Think centralized access to up-to-date customer profiles, cross-channel marketing, mass mailing, ability to track each email, push notifications, and content customization, Adobe Campaign ticks every box.