Logs in any computing program can be used to track its execution and how it is faring at the moment. Based on my experience here at QBurst, let me show you how to make meaningful logs in any backend application with proper contextual information. This post will specifically take a look at logging in Java and see how logs can be made meaningful, and then go on to introduce Mapped Diagnostic Context (MDC) logging.(more…)
Small businesses thrive on in-store customers. When they reopen post-lockdown, a major challenge would be ensuring the safety of their staff and customers. Sanitizing and limiting shop occupancy are important safety measures but so is social distancing. How can small shops, with their limited resources, monitor their customers and enforce social distancing?
Object detection in real-time is a potential solution.(more…)
A unified view of the customer journey is a must for launching powerful targeted marketing campaigns. The customer profiles feature in Adobe Campaign gives marketers this critical data to create persuasive personal campaigns. Data residing in multiple applications and databases are merged in Adobe Campaign to create comprehensive profiles for each customer.
Two methods are used to import data in Adobe Campaign: API and batch file processing. In the former, a SOAP client is used to call in-built APIs within Adobe Campaign. The latter method is, however, more common and convenient, as this allows marketers to collect a considerable amount of data from different sources and process them before feeding them to the marketing automation system. This also saves them the trouble of setting up API calls to the system, especially if they do not have a technical background.
There is a tiny hitch though. Adobe Campaign only allows import of data in text, CSV, Tab, or XML formats. But that is not always the case with the data received from upstream data sources.(more…)
Adobe Campaign is one of the most robust marketing automation tools available today. From designing, building, testing, and automating your marketing campaigns, you can get a lot accomplished on a single platform. Think centralized access to up-to-date customer profiles, cross-channel marketing, mass mailing, ability to track each email, push notifications, and content customization, Adobe Campaign ticks every box.
It is very hard to monitor logs of large environments using manual log monitoring. In such situations, we need to use centralized and near real-time log monitoring systems. This will help in detecting and resolving anomalies as soon as they occur. Among log monitoring tools, Elastic Stack is the most popular one. As an open-source solution, Elastic Stack provides some basic features. Premium features such as enhanced security, authentication mechanism, alerting, reporting, and machine learning come with Elastic Stack Features (formerly X-Pack) license.(more…)
Digital marketing is such a powerful means to connect with and influence potential customers that businesses can ignore it only at their own peril. But when is the right time to start planning your digital marketing activities?
Right when you start planning your business!
Really? What could go wrong if digital marketing is not considered at the outset?(more…)
The dust is yet to settle on Google’s Accelerated Mobile Pages (AMP) project launched a few years ago, but here is something fresh to mull over: Google’s AMP for Gmail project. Anything from Google is reason enough to sit up and take notice, the tech giant being the chief purveyor of our Internet experience.
In part 1 of the two-part series on Being Agile on a Fixed Cost and Timeline, I had discussed a case study based on our experience in executing an agile fixed cost project for a large US-based company. Needless to say, it was a complex project, thanks to its magnitude, the constraints on the timeline and budget, and the strict quality requirements. We had our share of learning during its execution as we found the best ways to move forward. In this follow-up post, I’ve distilled six key learnings, which, hopefully, you would find helpful while executing agile projects that have triple constraints on the scope, cost, and timeline. (more…)