“But why? Can somebody please explain to me” – CEO “We had the best funds in the market, more than three-fourths of our funds were performing better than benchmark indices” – GM Product “Our sales strategy was perfect; we had mobilized all distributor channels” – VP Sales “Absolutely. We spent a great deal on advertising - television, print media and overhead advertising” – GM Marketing “Then...how could this happen? Why is our market share dropping YoY? Would any of you care to explain?” – CEO(more…)
