Why Is It Still Difficult to Popularize Mutual Funds?

But why? Can somebody please explain to me” – CEO
We had the best funds in the market, more than three-fourths of our funds were performing better than benchmark indices” – GM Product
Our sales strategy was perfect; we had mobilized all distributor channels” – VP Sales
Absolutely. We spent a great deal on advertising – television, print media and overhead advertising” – GM Marketing
Then…how could this happen? Why is our market share dropping YoY? Would any of you care to explain?” – CEO

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