The holiday season is around the corner and with it comes “Shopping Days”. Over the years, retailers have engineered such days that promise knockout deals to get shoppers into stores in hordes.
In the US, Thanksgiving has given rise to Black Friday and Cyber Monday (BFCM), which are fast spreading across the Atlantic. Barentain Dei (Valentine’s Day) in Japan is followed up with White Day thanks to the ploy of Japanese confectionery companies. In India, Friendship Day and Diwali herald the shopping frenzy while China has its own shopping day in November called Singles Day. Click Frenzy, the Australian version of Cyber Monday, is the brainwave of yet another online retailer.
With holiday shopping days established, retailers need to be prepared to make the most of it. More than 70% of consumers in the US, UK, Canada, and Germany will shop on 2018 Black Friday, predicts a research report by McKinsey. Your branded website could be the top sales channel during these shopping holidays. Here is what we think every eCommerce site should invest in to make the most of the shopping holidays.