3 Must-Haves for BFCM and Other Holiday Sales

The holiday season is around the corner and with it comes “Shopping Days”. Over the years, retailers have engineered such days that promise knockout deals to get shoppers into stores in hordes.

In the US, Thanksgiving has given rise to Black Friday and Cyber Monday (BFCM), which are fast spreading across the Atlantic. Barentain Dei (Valentine’s Day) in Japan is followed up with White Day thanks to the ploy of Japanese confectionery companies. In India, Friendship Day and Diwali herald the shopping frenzy while China has its own shopping day in November called Singles Day. Click Frenzy, the Australian version of Cyber Monday, is the brainwave of yet another online retailer. 

With holiday shopping days established, retailers need to be prepared to make the most of it. More than 70% of consumers in the US, UK, Canada, and Germany will shop on 2018 Black Friday, predicts a research report by McKinsey. Your branded website could be the top sales channel during these shopping holidays. Here is what we think every eCommerce site should invest in to make the most of the shopping holidays.

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Medical wearables for patient monitoring

Medical Wearables: Creating a World of Convenience for Patients and Physicians

In the face of growing healthcare challenges such as an aging population, chronic diseases, and high cost of hospitalization, wearable patient monitoring (WPM) systems create new opportunities for improving patient care.

From modish wearables that track general fitness, these systems have matured to medical-grade devices that can monitor chronic diseases and other medical conditions. Wearables fitted with advanced biosensors and integrated with a robust IoT platform for analysis and communication constitute a potential solution for early detection of clinical deterioration, timely response by medical staff, and appropriate medical intervention. (more…)

Digital Technologies for 2018

Five Digital Technologies for Your Enterprise in 2018

The precipitous rise in digital data and the subsequent growth of automated machine intelligence has engendered the latest digital business transformation. As we enter 2018, enterprises find themselves at different ends of the transformation spectrum. While some have become pathfinders, more staid enterprises are still waiting at the threshold.

Many are plagued by questions such as, What digital technologies to embrace in 2018 and how to tap them effectively?

I reached out to some of our senior architects and engineers and what follows is their take on what enterprises will need in their arsenal in the new year. (more…)

Why Migrate to HTTPS and How?

Did you know that the media giants WIRED and the Guardian switched to HTTPS last year? As challenging and time-consuming the process might have been, these media houses kept at it and finally moved to the more secure version of the web protocol.

While priorities driving this change tend to vary from business to business, there are some common compelling reasons to migrate to HTTPS.  (more…)

Setting up AMP for your WP blog

WP Blogs to AMP: What You Need to Know

Accelerated Mobile Pages (AMP) are still the rage, more than a year after the project was launched. As a business owner conversant with the latest digital marketing trends, I am sure you have given AMP a thought at least once during this period. If you own a blog or a news website, definitely so.

For bloggers and publishers on the WordPress platform, AMP conversion is supposedly simple. As with everything else on WordPress, there are plugins to convert WP blogs to AMP. Free ones too!

Download. Install. Activate. Is that it? (more…)

The Art of Googling!

For most of us finding information on the Internet is synonymous with going to Google.com, typing in a word or phrase and clicking search. In fact Google does account for a major share of the search engine market and with good reason too. Check this out if you are still in doubt.

Thus despite new players coming up, Google still remains the leader in information search on the web. That is exactly why it makes sense to understand and develop efficient googling techniques. Mentioned below are few tips which, when practiced while searching the web using Google, will save time and improve search results. (more…)