Why Migrate to HTTPS and How?

Did you know that the media giants WIRED and the Guardian switched to HTTPS last year? As challenging and time-consuming the process might have been, these media houses kept at it and finally moved to the more secure version of the web protocol.

While priorities driving this change tend to vary from business to business, there are some common compelling reasons to migrate to HTTPS.  (more…)

Setting up AMP for your WP blog

WP Blogs to AMP: What You Need to Know

Accelerated Mobile Pages (AMP) are still the rage, more than a year after the project was launched. As a business owner conversant with the latest digital marketing trends, I am sure you have given AMP a thought at least once during this period. If you own a blog or a news website, definitely so.

For bloggers and publishers on the WordPress platform, AMP conversion is supposedly simple. As with everything else on WordPress, there are plugins to convert WP blogs to AMP. Free ones too!

Download. Install. Activate. Is that it? (more…)

The Art of Googling!

For most of us finding information on the Internet is synonymous with going to Google.com, typing in a word or phrase and clicking search. In fact Google does account for a major share of the search engine market and with good reason too. Check this out if you are still in doubt.

Thus despite new players coming up, Google still remains the leader in information search on the web. That is exactly why it makes sense to understand and develop efficient googling techniques. Mentioned below are few tips which, when practiced while searching the web using Google, will save time and improve search results. (more…)