The option to communicate with external systems is a cool feature to have in any platform. In Adobe Campaign, daily updates from external systems are made via a CSV or TXT file. But what if we want to push real-time data to Adobe Campaign, and more specifically to the recipient table? Then we have to make use of SOAP web services.(more…)
Adobe Campaign is one of the most robust marketing automation tools available today. From designing, building, testing, and automating your marketing campaigns, you can get a lot accomplished on a single platform. Think centralized access to up-to-date customer profiles, cross-channel marketing, mass mailing, ability to track each email, push notifications, and content customization, Adobe Campaign ticks every box.