Enterprises today sit on vast troves of data, yet most of it remains invisible on financial statements. Traditional accounting methods designed for physical assets do not capture the future economic value of information. As a result, even though data can account for up to 90% of a firm’s market value, it is largely unrecognized and undervalued.
This blind spot can trip up even the most sophisticated organizations by way of underinvestment in data governance, security, and strategic utilization. In the era of Generative AI, this can translate directly into lost opportunities, operational inefficiencies, and increased risk exposure.
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